News

07.06.2011

Artemovsk Winery Sales globalization: From Great Wall of China to Big Ben

This spring two new landmarks appeared on the map of «Artemovsk Winery» export development. They determine globalization trend in the sales of Ukrainian sparkling wines.

From 17 to 19 April 2011 our products debuted on the stand of the largest wine fair of the Asian region Wine China Exhibition. Rapidly developing Chinese consumption market has long been attracting the global leading winemakers. Therefore, competition for the experts and consumers’ attention at these exhibitions is very high. Thus it was even more pleasant for us to see continuous crowds near the stands of «Artemovsk Winery», – exhibition visitors gave highly appreciated various sorts of Artemovsk sparkling wine, especially emphasizing «rose brut» and «red semi-sweet», as the wines with special and bright taste bouquet.

At the annual major event for the wine industry London International Wine Fair «Artemovsk Winery» participated for the third time. Last year KRIMART trade mark was not merely highly appreciated by the demanding visitors of the European professional wine industry show, but also entered the promising market of the United Kingdom thanks to signing a contract with one of the largest British importers – Monolith-UK. This year presentation of bruts by «Artemovsk Winery» at the London Wine Fair from 17 to 19 May was another important and responsible stage for us in promoting our products on the British market, – the public were offered the updated design of KRIMART series, developed by the leading English designers of Claessens International. The premier of the package attracted special attention of the exhibition visitors, – they noticed elegant premium class and refined European style of the new visual positioning of the product.

Spring promenade of «Artemovsk Winery» sparkling wines along the world largest capitals succeeded. The Company General Director Aleksey Garkusha noted: «Asian and Western European markets are the priority strategic areas for promoting our products. Their development that we have already started will mean not just globalization of our business, but also popularization of the high quality products from Ukraine on a huge territory. For us, as for a Ukrainian manufacturer, it is both a worthy commercial and responsible patriotic objective».

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