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04.04.2014

Fruit fairy show from Artemovsk Winery in «The Celestial Empire»

The largest anniversary 90th China Food&Drinks Fair (Chengdu-2014) took place in Chengdu, Chinese Province Sichuan, since March 27 till March 31.

Fruit fairy show from Artemovsk Winery in The Celestial Empire

At the same time two distribution companies in the People’s Republic of China represented sparkling wines Artemovsk Winery at this event. Fruit collection of Artemovsk sparkling wines that were represented to the general public in China for the first time enjoyed great popularity among thousands of exhibits. According to the opinion of the Chinese partners of Artemovsk Winery, low-alcohol classical sparkling wines with fruit and berry aroma are absolutely new format on the Chinese market and even today one may suppose that in the future their popularity will only rise.

Fruit fairy show from Artemovsk Winery in The Celestial Empire
Fruit fairy show from Artemovsk Winery in The Celestial Empire
Fruit fairy show from Artemovsk Winery in The Celestial Empire

The 90th China Food&Drinks Fair (Chengdu-2014) that is called “barometer” of the food industry of China takes it rise since 1955 and it is one of the largest professional exhibitions in the Chinese history. Chinese National Sugar and Alcoholic Commodities Corporation is a sponsor of the exhibition, and it is held twice a year, in spring and in autumn. At the present the scale of each exhibition is more than 3000 exhibits and more than 300 000 participants, total turnover is about 20 billion yuans. This is the largest and the most influential exhibition of the food industry in China. The 90th China Food&Drinks Fair is also called “the first event” of the domestic market. Unchanged aim of the exhibition is a construction of the national economy and improvement of society. Furthermore this exhibition is the largest national platform for trade, marketing system, information system, investments and international cooperation.

Fruit fairy show from Artemovsk Winery in The Celestial Empire

Participation in this event for Artemovsk Winery is not only the possibility to expand sales geography. Paramount objective for today is study of rapidly developing consumer demand on the Asian market that has become one of the most priority orientations for promotions of the products of the enterprise.

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